Communicating climate change: What can we learn from informal educators?
Scientists can learn useful communication skills – such as finding shared values – from informal educators.
engagement
Outreach and engagement
Outreach and engagement are not the same thing. Outreach is usually one-way communication, and public engagement is a two-way conversation.
Who is your audience?
Science communication works best if you have a more narrow, defined audience. That way, you can tailor your communication to the audience. But how do you know who your audience is?
Crowdfunding
Crowdfunding is the practice of asking the public to help support a financial goal. Scientists can crowdfund their work through dedicated crowdfunding websites for research projects.
Zooniverse
To get a sense of how quickly citizen scientists can get started analysing research data, choose one of the open projects on Zooniverse, and join in.