This article is a guest submission by Dr Kristen Weiss, Communications Coordinator for the Long Term Ecological Research network. Below, she outlines the characteristics needed to build a strong community among all the people involved in science communication at different levels.
The theme for the 2019 Science Talk Conference in Portland, Oregon, was ‘Community’, a fitting topic considering how quickly the field of science communication is growing and evolving.
Science communicators engage with both science and non-science
Many of this year’s presenters talked about the qualities that they feel define a strong community, and these same qualities were discussed in the workshop I led on the second day of the conference. I’ve distilled these qualities down to seven key components of a successful community, which just so happen to spell out the acronym R-E-S-P-E-C-T.
Keynote speaker Maryam Zaringhalam addressed the question of who speaks for science
Most people immediately think of Bill Nye when they hear the term ‘science communication’. Many of us have cringed at being called “the Bill Nye of…(fill in the blank)” or “the female Bill Nye”, as if this one well-known (white, male) person sets the standard for what a science communicator looks like and acts like. Nothing against Bill Nye—he’s done a lot for SciComm—but
Representation is important because we all need to be able to see ourselves in our community, be able to relate to others, and feel confident in our individual identities.
This is a huge one for me. I believe that a lack of empathy is at the root of many of our societal problems, from political polarization to the detrimental “war on science.”
While as science communicators our goal to responsibly present science by being transparent, and often objective, we must also recognize that we are all driven by personal values. If we can’t acknowledge and respect the values of those we are communicating with, we will likely fail to reach them or build lasting relationships. We need to be able to empathize with others, even if they hold different values than our own.
As many presenters at Science Talk mentioned, being a successful science communicator means being a good listener. Listening to your target community is a big step toward making meaningful connections. Indeed, if you can connect with that community based on some shared values or goals, they are much more likely to be receptive to new ideas. This extends to our own SciComm community too; we should be able to respect that we each have valid experiences and perspectives.
We all want to feel supported. How do we create a community where we can effectively support each other? Susanna Harris, founder of The
I’m not talking about Godfather-style mafia protection, but a strong community should create a ‘safe space’ where its members can be themselves without being judged or harassed. For science communicators, having a strong community means that your peers have got your back when you are attacked by trolls or abusive voices.
Building a community where members feel protected involves creating rules and guidelines for that community that establish a foundation of respect and inclusion. Panelist Sarah Myhre emphasized the importance of creating safer institutions where women, ethnic minorities, LBGTQ+ individuals, and others are free from abuse and prejudice. Without safe communities and institutions to support us, she argued, how can we focus on being successful communicators, scientists, etc.?
In a similar vein, equality is critical to maintaining a community where members feel like they can contribute effectively without bias or prejudice. Many Science Talk participants spoke about their experiences as minorities being blocked by gatekeepers to media, journals, institutional leadership, or other avenues of power controlled by non-minorities.
The tide is slowly turning in some institutions where leadership and participation
A common thread among Science Talk presentations was the important role of storytelling in connecting with your audience. We all have personal stories, and sharing those stories helps us connect with others—whether they are part of “our” community or one we are reaching out to.
As one Science Talk audience member said to panelists, “I want to know your personal story, what got you here, what kept you going. I want you to go beyond reason, and into emotion.”
Hearing how others overcame obstacles (internal or external) to get where they are today helps inspire us and connect us to each other. Many presenters emphasized that a “successful” SciComm interaction means making a meaningful connection. This applies both within and between our communities.
Finally, any community must be built on mutual trust. We must be able to trust that we have each other’s best interests in mind, are willing to support each other, and that our communication is based on integrity. Just as we as individuals want to be considered as trustworthy sources of science information to our audiences, our community should reflect this same trustworthiness by upholding the values we feel are important for respectful scicomm.
Just A Little RESPECT
Feeling supported, connected, and heard are the things that lay the foundation for effective science communication (or effective anything). It was encouraging to hear such wide consensus among SciComm-ers of all kinds about the need for building a community based on mutual respect, where we can boost each other and in doing so boost ourselves and raise the bar for SciComm as a whole.
While the seven elements I outline above are relevant to any community, there are a few additional qualities identified at Science Talk that are particularly important for catalyzing our science communication community: namely, enthusiasm, creativity, and curiosity.
The youngest presenter at Science Talk this year was Parin Shaik, a freshman in high school who participates in the Science & Us SciComm program led by and for high school students. She described how entering the world of SciComm helped her overcome her fears about studying science, and opened up a world where “Sailor Moon and photosynthesis can co-exist!” In other words, SciComm allowed her to integrate her love of art and entertainment with her interest in science. She found her enthusiasm.
“Make your enthusiasm for science contagious.” Encouraged Dianna Cowern,YouTube’s “Physics Girl“, who gave the final keynote address. Her talk galvanized participants into celebrating their curiosity and making it ‘go viral’.
I think this is one of the things that I love most about our growing SciComm community—our common enthusiasm for and curiosity about the world around us, and our passion for sharing what we learn with others. In the workshop I led, participants described their aspirations for a strong SciComm community. You can review the list of aspirations and measurable results we came up with, and even contribute your own, on this google doc. I hope that the ideas captured in this document provide a basis for ongoing conversations about the qualities we want our SciComm community to embody into the future.
I hope we can use the elements of RESPECT to create a space where science and scicomm welcomes everyone. As Maryam said in her keynote, “the greatest asset we have is our community.”
Dr. Kristen Weiss is currently Communications Coordinator for the Long Term Ecological Research network. Previously, she was an early career fellow in Science Communication at the Center for Ocean Solutions, Stanford University, and a lecturer in the Environmental Studies Program at the University of Southern California where she taught courses focused on ecology, sustainability, and natural resource management. Kristen received her PhD in marine resource management from James Cook University in Queensland, Australia. Her goal is to continue communicating about significant environmental issues and contribute to better conservation and management strategies to protect our threatened ecosystems. In her free time she enjoys adventures with her tiny dog Buttercup – on her stand-up paddle board, at the beach, or in the forest. And taking naps.